Makeup or no makeup?

Makeup or no makeup?

According to a BBC news article published today, written by Business reporter Rebecca Wearn, British women have made the biggest change in their grooming habits in recent years, thanks to lockdown, with the pandemic giving us more confidence to embrace a more natural look.

The article states that the use of cosmetics was already declining before 2020, but a survey of 10,000 British women by market research firm Kantar has revealed big changes to post-lockdown beauty routines.

Makeup purchases and the frequency of wearing products has dropped steeply in the last two years, by almost a third, Kantar suggests.

However, skincare products have not seen the same decline as cosmetics, as ‘we’ve moisturised with enthusiasm after all the anti-bac gel and self-care has become an important buzz word in these difficult times’.

The article states that ‘overall, it seems people are reluctant to spend on what might be seen as frivolous, but happier to splurge on something that feels like it’s doing them good’.

At Nuts Organic, we have certainly seen a rise in sales since the pandemic. After speaking to our customers, we have become far more aware that with the decline in makeup wearing, we are seeking confidence through skincare alone and for those of us that suffer with reactive skin, a good skincare routine is needed now more than ever.

Have you found yourself wearing less make-up since the start of the pandemic and working from home?