As a 100% pure, natural and mineral-rich product the benefits of using Moroccan Ghassoul Clay are numerous. Its high silica content makes it an ideal detoxifying cleanser, facial mask, make up remover and hair shampoo/conditioner. This lava clay powder can replace conventional soaps. Use it to reduce dryness and impurities, to improve skin elasticity & firmness, to help remove surface oil which, in turn, will help unblock pores thereby removing stubborn blackheads and whiteheads, to remove dead skin cells, to clean scalp and remove flakiness and to smooth and eliminate hair frizz giving hair natural protection and shine.