It drives me crazy when information provided to a customer simply isn’t true. This isn’t always done intentionally but because the business (or person) is not fully educated on the subject.
Nowadays everyone wants natural skincare, but skincare without a recognised preservative system comes at a price.
Vitamin E is NOT a preservative. It is a fat-soluble antioxidant. Using Vitamin E in a cosmetic product containing water will not prevent mould, yeast and bacteria from forming, therefore the product rapidly becomes dangerous to use even when refrigerated.
Vitamin E has an array of beneficial qualities. Internally it supports cardiovascular health, healthy blood vessels, promotes circulatory & metabolic function, helps maintain a healthy immune system, plus many more. Naturally it is found in vast amounts of foods such as leafy greens, wheat germ oil and almonds.
Topically, Vitamin E is used to improve the appearance of scars, to promote wound healing, stretchmarks, wrinkles – the list goes on and on!
Always ensure that you are purchasing a product that contains a recognised preservative system. Our creams, for example, contain less than 1% preservative. Our creams have undergone thorough testing to ensure a full shelf life whilst keeping the ingredients as organic & natural as possible (around 95% natural and 85% organic (water cannot be classed as organic)).